The Maui News

WAILUKU–Goodwill Hawaii is pleased to announce the appointment of Casie Bui as Chief Operating Officer (COO). Bui brings a diverse range of experience from sales operations and marketing to business development and will be a key asset in driving revenue growth and optimizing operational efficiency to support the nonprofit organization’s mission.

“Casie is an outstanding individual and we are lucky to have her as part of our team,” said Katy Chen, Goodwill Hawaii president & CEO. “Her expertise will be invaluable as we continue to innovate and enhance our retail and business operations to ensure that we can continue providing the community with quality programs and services for many years to come.”

As part of Goodwill Hawaii’s executive leadership team, Bui will identify and develop strategic initiatives that support the organization’s goals and mission. She will also directly oversee the administrative teams including human resources, safety, risk management, facilities, marketing and communications, and corporate responsibility.

Bui previously worked at Aloha Petroleum where she held various titles over a 17-year span. Most recently she served as the Director of Sales Operations and Marketing and was a member of the executive leadership team. She holds a B.S. in Business Administration majoring in Finance from Hawaii Pacific University.

“Goodwill has a great history of serving the state of Hawaii, and I am honored to be joining an excellent team of people who are passionate about making a positive impact on our island communities,” Bui said.