Heather Walters, a former digital marketing specialist at Maui Ocean Center, is returning April 1 as the aquarium’s marketing director.

Heather Walters

According to the center, Walters brings more than a decade of marketing experience across tourism, higher education, technology and nonprofit sectors. She has a master’s degree in marketing management from the University of Hawai’i at Mānoa and has led integrated marketing efforts in professional and volunteer contexts throughout Hawaii.

During her previous tenure at Maui Ocean Center, she managed digital campaigns, e-commerce initiatives and social media growth.

“Maui Ocean Center has always held a special place in my heart, so returning in this role feels incredibly special,” Walters said. “I’m honored to be part of a team that inspires people to care for Hawaiʻi’s ocean and marine life.”

In her new role, Walters will lead marketing strategy, brand positioning and audience growth. She will also oversee promotion of year-round events, seasonal programming and community initiatives including a new “Coral Guardians” film in the Sphere Theater, a revamped “Migrations” dinner show and an expanded Behind the Scenes Tour featuring the Marine Institute at Maui Ocean Center.