Kiana Smith

Hawai’i Farm Project has hired Kiana Smith as its director of sales and marketing.

In the role, Smith will manage the sales and marketing efforts for Hawai’i Farm Project and its locally rooted brands including Maui Gold Pineapple, Maui Pineapple Tour, Maui Pineapple Store, Maui Chocolate Tour, Lahaina Honey Company and Maui Farm Events.

“We are incredibly thrilled to welcome Kiana, a true homegrown talent, to our growing ‘ohana,” said John White, chief executive officer of Hawai’i Farm Project. “Her extensive background in hospitality marketing will be invaluable in uplifting the stories of our farmers, food producers and the work we are doing to advance local, sustainable agriculture for Maui’s communities and Hawai’i as a whole.”

Smith was born and raised in Wailuku and Upcountry. Smith graduated from Seabury Hall and received her bachelor’s degree in marketing and Master of Business Administration from Grand Canyon University in Phoenix, Arizona.

She most recently served as marketing and branding coordinator at Hotel Wailea. Prior to that, she was an account manager at i9media.

“I am honored to join the team at Hawai’i Farm Project and contribute to an organization that celebrates and supports our local community,” Smith said. “As someone who was born and raised on Maui, I am passionate about strengthening our island’s agricultural future and sharing the stories of the incredible farmers and producers behind our brands.”